The core of the whole range. 60g of real carbs in the 1:0.7 ratio your gut can actually handle. the same fuel the pros use, minus the lab coat and the markup. built to go down easy, ride after ride.
actual fuel, not flavoured water.
still going down easy six hours in.
natural lime, not melted candy.
five things. nothing weird hiding inside.
hour four, a climb you've done a hundred times, and your legs fill with wet sand. you sit up, soft-pedal home, and chalk it up to a bad day. the tank was empty, that's all.
sugar gets treated like a weekend vice. go long enough and it's the only thing between you and the side of the road. glucose is what your legs actually burn.
the brands know this. they just put it in a costume: hydrogels, sweat tests, ratios printed like a chemistry exam, four quid a sachet. all to sell you sugar with a straight face.
we skipped the costume. 60 grams of it, in a ratio your gut won't argue with, in a flavour that doesn't quit at hour six.
eat the sugar.
go too far.
Three ways to carb up, all launching spring 2027. Join the list and you'll get first crack at the batch.
60g carbs per serving. 1:0.7 glucose-fructose ratio.
Big rides deserve big bottles.
Fuel + bottle + no excuses.
The whole lineup drops together in spring 2027.
No card needed. Just your email. We'll ping you the day it ships.
That's the whole list. Five ingredients, 60g of carbs, and a label you can read out loud without tripping over a single word.
| ingredient | amount | why |
|---|---|---|
| maltodextrinquick energy | 35g | quick energy |
| fructoseimproved carb absorption | 25g | improved carb absorption |
| salthydration | 0.6g | hydration |
| potassium chlorideelectrolyte support | 0.15g | electrolyte support |
| citric acidbalance + flavour | 0.3g | balance + flavour |
no secret formula.
Two sugars, two pathways into your bloodstream: the dual-carb science every pro uses, minus the lab coat and the markup. We publish the whole recipe because we've got nothing to hide. You could mix it yourself; we just dialled in the ratio and the taste so you don't have to.
Pour one sachet into your bottle, top it up with water, and shake. One serving delivers 60g of carbs, enough to keep you fuelled deep into a long ride. No mixing tricks, no clumping, no faff.
Five ingredients: maltodextrin, fructose, salt, potassium chloride and citric acid. That is 60g of carbs per serving in a 1:0.7 glucose-to-fructose ratio, plus a touch of electrolytes. No proprietary blends, no fillers, nothing you can't pronounce.
sugar, please! launches in spring 2027. The full recipe is already public (five ingredients, exact amounts), because we've got nothing to hide. Join the waitlist and we'll tell you the day the ready-made version ships.
Honestly, you could: the full recipe is right on this page, because we've got nothing to hide. But we've dialled in the exact ratio and the flavour so it goes down easy hour after hour, and we mix it for you so you spend your time riding, not measuring powder. The pre-made version lands spring 2027.
Two sugars, two doors into your bloodstream. Using both lets your gut take on more carbs per hour than glucose alone, with less stomach trouble. That is the whole trick. No lab coat required.
It is built not to. The 1:0.7 ratio spreads carbs across two absorption pathways, and the short ingredient list skips the gums and fillers that often cause bloating. Most riders can sip it hour after hour without GI trouble.
Each serving contains 60g of carbohydrate in a 1:0.7 glucose-to-fructose blend, about an hour of fuel for most riders, mixed from a single sachet in seconds.
Most endurance cyclists aim for 60–90g of carbohydrate per hour on long or hard rides, and well-trained guts can handle up to 100–120g. One sugar, please! serving is 60g, so one to one-and-a-half servings an hour is a solid starting point. Build up gradually.
Waitlist members get first access to the opening batch before it goes public, plus one email the day it ships. No spam, no sales blasts, and no card details needed to join, just your email address.
Still got a question? It'll be answered the day we launch.
